Former Executive Vice President for 20th Century Fox Will Focus On Expanding Licensing, Merchandising and Intellectual Property Opportunities

LOS ANGELES, July 1, 2009– Saban Capital Group, Inc. (SCG), a private investment firm specializing in the media, entertainment and communications industries, today announced that Elie Dekel will join the Firm as a Managing Director, effective today. Dekel, previously head of Licensing and Merchandising for 20th Century Fox, will be based in Los Angeles and report to SCG President and Chief Operating Officer Adam Chesnoff. He will focus on expanding the Firm’s licensing, merchandising and intellectual property opportunities in the U.S. and internationally.

“I am thrilled that Elie has decided to re-join the Saban team,” said Haim Saban, Chairman and Chief Executive Officer of SCG. “I worked with Elie for many years at Fox Kids and Fox Family and look forward to the knowledge and array of skills that he will bring to Saban Capital Group. His wealth of experience across numerous platforms will be a valuable asset as we explore new opportunities in the licensing, merchandising and intellectual property arenas.”

Adam Chesnoff commented, “Elie has a proven track record of success in pursuing licensing, merchandising and intellectual property opportunities across an impressive range of categories, from film and television to interactive gaming and E-commerce. We are confident that he will add a critical new dimension to the Firm and will play a key role in implementing creative new ideas to complement and enhance our long-term growth strategy.”

Most recently, Dekel served as head of Licensing and Merchandising for 20th Century Fox where he headed the worldwide licensing, promotion and consumer products marketing for many of their film and television ventures, including The Simpsons, Family Guy and Ice Age, among others. Prior to that, Dekel worked as an Agent at the Creative Artists Agency (CAA), specializing in content creation and marketing, brand integration and licensing for several of the Agency’s clients such as retailer Kmart and toy giant Hasbro. Previously, Dekel was President of Saban Consumer Products/Fox Family Worldwide, where he oversaw the company’s worldwide marketing and branding efforts.

“I am thrilled to be joining Saban Capital Group and look forward to again working side-by-side with Haim, Adam and the rest of the talented team as we continue to expand our focus in media, entertainment and communications.”

About Saban Capital Group

Saban Capital Group, Inc. is a private investment firm specializing in the media, entertainment and communications industries. Based in Los Angeles, the Firm invests in both public and private companies worldwide and adds strategic value through its established relationships and industry experience. The Firm invests across all stages including early stage venture capital as well as later stage private equity deals and has deep industry and investment expertise across the investment cycle. SCG’s current portfolio includes investments in Univision, the premier Spanish-language media company in the United States; Israel’s leading television network; Bezeq, Israel’s largest telecommunications service provider; and Next New Networks, a leading online video and content production company. Prior investments include ProSiebenSat.1, Germany’s biggest television group and Fox Family Worldwide, a 1998 joint venture between Haim Saban and News Corporation. The Firm was founded in 2001 by Haim Saban. For more details go to www.saban.com.

Contact:
Sard Verbinnen & Co
Stephanie Pillersdorf/Cassandra Bujarski
212-687-8080

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